Trademarks

Gehrke & Associates will protect your trademark and your good name.  We do this by securing the strongest trademark rights possible for you.
 
A trademark is a symbol or name that designates the origin of goods. A service mark is a symbol or name that designates the origin of a service.  In other words, it is the symbol or name that lets the public know something came from you.  The last thing you want is having poor quality associated with your name, so owning and policing your trademark should be a priority.  Having a strong, well thought of trademark or service mark is important for any successful business. 

It is also important to verify that your mark is not infringing someone else's trademark before using it in commerce to
avoid the possible liability for trademark infringement, in addition to avoiding the wasted time and money involved in changing your mark to end an infringement.
 

Types of Trademarks


Federal 
If you are involved in or planning to enter a business that crosses state lines, you should register a federal mark.  A federal mark allows nation-wide protection and the best protection of your mark.  

State
 
If you are involved in or planning to enter a business that is local and never crosses state lines, a state trademark or service mark allows you to protect your mark within your state.  A state mark is also a good way to gain quicker protection than a federal mark, public notice of your mark, and access to state courts for some infringement situations.  Therefore, a state mark is a good supplement to a federal mark.

International
 

If your business is international, you should have trademarks in those countries in which you market or plan to market.  At least eighty countries utilize the Madrid System for the International Registration of Marks to allow easier International Registration.

Comments